Flower Delivery Archway Privacy Policy

Introduction

This Privacy Policy explains how Flower Delivery Archway collects, uses, stores, and shares your personal information when you place an order for flower delivery in Archway and surrounding districts. We are committed to protecting your personal data and complying with the General Data Protection Regulation (GDPR). Please read this policy carefully to understand your rights and how we handle your information.

Scope of this Policy

This Privacy Policy applies to all customers who place orders for flower delivery with Flower Delivery Archway within Archway and nearby areas. By placing an order, you agree to the collection and processing of your personal data as described in this policy.

What Personal Data We Collect

When you use our services, we collect certain personal data to fulfil your order and improve our services. The types of data we collect may include:

  • Identity Data: Your name and, if you order on someone else’s behalf, the recipient's name.
  • Contact Data: Delivery address, billing address, phone number, and any additional contact information provided to facilitate delivery.
  • Order Data: Details of products ordered, delivery date and time, order notes or instructions, and payment status.
  • Payment Data: Payment confirmation and transaction details (we do not store full payment card information, only secure tokens and transaction references from our payment processor).
  • Communications: Correspondence with you regarding your order, feedback, enquiries, or complaints.
  • Website Usage Data: Technical and usage information collected through cookies and analytics tools, such as IP address, browser type, and access times, to improve our website.

Lawful Basis for Processing Your Data

We process your personal data only when there is a lawful basis to do so, as required under the GDPR. The primary lawful bases are:

  • Contractual Necessity: We process your data to fulfil our contract with you, including managing and delivering your order and providing customer support.
  • Legal Obligation: We may process your data where required to comply with legal obligations, such as tax or accounting regulations.
  • Legitimate Interests: We may process your data to pursue our legitimate business interests, such as improving services, preventing fraud, or responding to your enquiries, where your interests and rights do not override ours.
  • Consent: For certain processing, such as sending marketing communications, we will ask for your explicit consent, which you can withdraw at any time.

How We Use Your Data

Your information is used for the following purposes:

  • Processing and delivering your flower order, including communicating with you about your order status.
  • Managing payment and billing, and processing refunds if necessary.
  • Responding to your queries and handling feedback or complaints.
  • Improving our website and services based on analytics and customer input.
  • Ensuring compliance with applicable laws and regulations.
  • With your permission, providing you with information about special offers, new products, and updates relevant to our services.

Data Retention

We retain your personal data only as long as necessary to fulfil the purposes outlined in this policy or as required by law. In general:

  • Order and contact data are kept for up to seven years to comply with legal and accounting obligations.
  • Payment information (excluding card numbers) is retained in accordance with payment processor requirements.
  • Data used for marketing will be retained until you withdraw your consent or unsubscribe from communications.
  • Non-identifiable website analytics data may be stored longer for statistical analysis.

After these periods, your data will be securely deleted or anonymised.

Data Sharing and Processors

We may share your information with trusted third parties to facilitate the delivery of your order and operation of our business, including:

  • Payment Processors: To securely process your payment transactions.
  • Delivery Partners: To deliver flowers to your chosen recipient’s address.
  • IT and Cloud Service Providers: To host our website, store data safely, and maintain technical infrastructure.
  • Professional Advisors: For legal, accounting, or compliance purposes when necessary.

All such service providers are bound by contractual obligations to handle your data in compliance with GDPR and our privacy standards. We do not sell or rent your personal information to third parties for marketing purposes.

International Transfers

Your data may be processed outside the UK or European Economic Area (EEA) if our service providers operate internationally. When this is necessary, we ensure adequate protection through Standard Contractual Clauses or other lawful safeguards as required by GDPR.

Your Data Protection Rights

As a data subject under GDPR, you have the following rights:

  • The right to access – Request a copy of the personal data we hold about you.
  • The right to rectification – Request correction of inaccurate or incomplete information.
  • The right to erasure – Request deletion of your data, where there is no legal reason for us to retain it.
  • The right to restrict processing – Ask us to restrict how we process your data in certain circumstances.
  • The right to data portability – Receive your data in a structured, commonly used, machine-readable format.
  • The right to object – Object to processing of your data for direct marketing or other legitimate interest reasons.
  • The right to withdraw consent – Where processing is based on consent, you can withdraw this at any time.
  • The right to lodge a complaint – Contact your national data protection authority if you believe your data is not being processed lawfully.

Data Security

We have implemented appropriate technical and organisational measures to safeguard your personal data against unauthorised access, loss, alteration, or misuse. While no system is entirely secure, we regularly review our security policies and procedures to protect your information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any significant updates will be communicated to you where appropriate. The most current version will always be available on our website.

Contact and Further Information

If you have questions or concerns about this Privacy Policy or how your data is handled at Flower Delivery Archway, please contact us via the methods provided on our website. We are committed to resolving any concerns and upholding your data protection rights.